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BrainPower: Why Trust Builds Audiences

This week we look at the importance of audience trust. Our survey of nearly 500 respondents found this: trust is the main driver for audience loyalty to a publisher. An overwhelming 94% of readers view...

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BrainPower: Monthly News Roundup (Nov. 2014)

Even during holidays, the news never misses a beat. Here’s this month’s measure of what global audiences found most interesting. Was it Cook, Kim, Barack, Philae or Holidays?   Online audiences...

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BrainPower: More Differences in U.S. and UK Content Consumption

Stepping away from our holiday shopping for a moment, we were hungry. So we looked at American and British habits for consuming recipe content and found this: If you want Americans to read your recipe...

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BrainPower: Resolutions for 2015 — Horoscopes, Weight Loss, and Making Money

  With every New Year’s Day, the calendar turns a page, and across the world, people take a chance to hit the reset button.  It’s not different on the Internet where interests in content reflect this...

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Brainpower: Measuring Global Interest in “Content Marketing”

Audiences may be wondering, “Where’d the content about ‘Content Marketing’ go?” In 2014, you likely read or viewed quite a few articles and videos about “Content Marketing” in industry publications as...

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Are Patriots Fans Responsible for Overinflating Deflategate?

As the silliest scandal in sports rages on with no end in sight, one question lingers as much as the doubts over the scientific validity of Bill Belichick’s deflategate theory: is this really a big...

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Oscar Predictions: How Well Can Audience Interest Predict an Upset?

Fairly or unfairly, it’s a test the Academy faces every year: How much do the films and performers honored at the Academy Awards reflect what’s current in today’s cultural landscape? And should the...

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The 39 Most Interesting Fashion Brands Today

In order to find out which fashion brands are of-the-moment this season, we turned to our usual methods of madness by examining who is capturing the biggest share of audiences’ attention online. We...

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Hot or Not? The Summer Movies of 2015 Audiences Are Really Interested In

Have We Reached a Tipping Point in our Ability to Care About the Summer Blockbuster? Marvel’s Avengers: Age of Ultron opens this weekend, and it seems a mathematical certainty it’ll enjoy...

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[Infographic] Brainpower: The Fashion Brands Audiences are Falling for this...

If fashion is famously fickle, what about consumer interest in it? To commemorate the new Fall season and the Fashion Week storm now rolling through Milan, we took a look at some fashion brands and...

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As marketers get more aggressive, consumer appetite for holiday content grows

Every year, right before the end of Daylight Saving Time, I call my mother to needlessly remind her the clocks are turning back and it’s going to get much darker, much earlier for the foreseeable...

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It’s Official: Black Friday is an Online Holiday [Data Visualization]

According to the latest from the National Retail Federation, consumers are spending as much time online as they are in line at retail stores during Black Friday. So it’s both fitting and ironic that...

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Mother’s Day Vs. Father’s Day: Battle of The Page Views (and Affection)

Outbrain research found that the number of articles published related to Mother’s Day versus Father’s Day was neck-and-neck last year. Content creators can be so fair to parents! — But when looking at...

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The Transfer of Trust from Premium Publishers in the Middle of the Funnel

What if we could quantify the transfer of trust from one entity to another? A universal and transparent trust metric for all to see. Us marketers would definitely have an easier time measuring the...

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Why You Should Implement Native Ads into Your Marketing Strategy

Native advertising is still somewhat relatively new, which leads to a lot of questions. “Does it work?” In short, yes, it works very well. In fact, a new study published in American Behavioral...

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Best Native Advertising Campaigns of 2016

Native advertising went full meta in 2016. As the gravitational pull of technology continues to pull every aspect of our lives into the digital netherworld, we’re learning there is an unlimited...

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7 B2B Startups Beating the Incumbent with Great Content Marketing

It’s easy for startups to look at the robust content marketing efforts of large enterprises and think they don’t have the resources to succeed with content themselves. The reality is, they don’t...

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Four Trends Completely Changing the Way We Consume Content

In today’s world, content is king. As consumers, we look to it for our information, entertainment, and guidance. Whether it’s a BuzzFeed listicle on the top 21 ways to eat a custard cream, or a product...

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Busted! 5 Paid Traffic Myths for eCommerce Brands

The goal of content marketing is to inform audiences, engaging with them as they search for a solution to the problem your product solves. This requires being in the right place at the right time when...

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2017 Content Marketing Predictions from the Outbrain Partner Network

The Outbrain Partner Network is an exclusive group of companies that complement our own content discovery services in ways that can take your content marketing to the next level. We’re very excited to...

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